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Marketing Services |
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The key to success in today’s competitive market for radiology services is development and operationalization of a sound marketing strategy. Simply providing quality care and service is not enough. Whether you are a radiology practice, an imaging center, or a hospital department of radiology, you must proactively market your services.
The RCG team of marketing specialists can help you develop and implement a marketing strategy that is aligned with the mission and values of your organization and will position you to successfully compete in the marketplace. Specific areas of expertise include the following:
Market Assessment – Assess your position in the market
- Portfolio Analysis
- Competitor Analysis
- Physician Profile
- Position Mapping
- Environmental Assessment
Strategic Planning – Build your game plan
- Branding your Radiology Services
- Designing the Organizational Structure
- Building and Strengthening Relationships with the Referring Physician Community
Tactical Planning – Execute the plan
- Educating the sales representatives
- Developing effective marketing collateral
- Optimizing marketing team resources
- Gaining visibility in the community
- Improving the service provided to the referring physicians
- Strengthening the links between operational staff and marketing and clinical staff and marketing
- Keeping local media current on new and interesting procedures and services
Special Services
- Training
Providing team and individualized training sessions on marketing strategies in radiology. For marketing staff new to radiology, RCG provides an overview of radiology and each of the modalities.
- Radiology Web Site Development
Crafting a website that is educational, useful for the referral community, user friendly, and effective in promoting your services.
- Monitoring / Evaluation
Designing and deploying a system for tracking the referral base, referring patterns, and the overall success of marketing initiatives.
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